CAREERS

DIGITAL MARKETING SPECIALIST

The SEO/Digital Marketing Specialist is a curious, analytical person who understands how keywords and content can impact the performance of a website. This person should have a strong understanding of both the SEO side (i.e. organic search, brand loyalty strategies, content-driven traffic) and the SEM side (CPC, sales/leads focused, immediate results) of building strategy & driving traffic.

The Specialist is responsible for reviewing, analyzing and implementing both SEO and SEM strategies that optimize Rhyme’s site(s) by working with our Marketing Manager to develop and create content that include keywords or phrases that increase traffic across all search engines and social platforms. 

BENEFITS:

• Untapped earning potential. Competitive salary ($60-$100k first year), bonuses and expense reimbursements.
• 8 hours of paid time off to volunteer in your community.
• Flexible scheduling - variety in your day, meeting and helping people. A mix of field and office work.
• Tuition reimbursement program - didn't finish college or want to go back to further your education, Rhyme will help with $5k covered per calendar year.
• Top sales performers can earn paid vacations and trips to destinations like the Florida Keys, Mexico, or places of your choice.
• Comprehensive benefits package that includes: Medical, Dental, Vision, HRA, Life, Disability and 401k (w/ competitive match).Annual company events (picnics, holiday parties, and sports outings) to get to know your teammates.
• Rhyme University Sales Training and onboarding plans to prepare you for success.
• A team of talented coworkers who support your efforts and care about your accomplishments.

RESPONSIBILITIES:

• Work with Marketing Manager to develop and utilize copywriting in the company’s voice, using keywords and phrases that support strategies
• Work with marketing team to drive SEO in content creation, curation, and content programming
• Optimize website content, including landing pages, blog posts, and product descriptions, for improved search engine visibility and user experience
• Performing ongoing, regular keyword research including discovery and expansion of keyword opportunities
• Researching and implementing content recommendations for organic SEO success
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaigns expenses and budgets, reconciling discrepancies with search engines and platforms
• Research and analyze competitor advertising, social engagement, and web traffic
• Develop and implement link building strategy
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Generate regular SEO performance reports and provide actionable insights to improve campaign effectiveness
• Regularly present reports on ad performance and all paid campaigns to Marketing Manager

Potential Job Duty Additions

• Social Media Management
• Blog Writing/Posting
• Backup to Custom Proposal Creation

EXPERIENCE:

• 4 year degree from accredited college or university, emphasis in Digital Marketing, SEO, or SEM.
• 1-3 years of work experience in similar role
• Skills include:
  • Relevant certifications (e.g., Google Analytics, Google Ads) are a plus
  • In-depth knowledge of SEO principles, techniques, and tools (e.g., Moz, SEMrush, Ahrefs, Screaming Frog)
  • Proficiency in web analytics tools such as Google Analytics and Google Search Console
  • Experience managing PPC campaigns on platforms such as Google Ads and Bing Ads
  • Experience with bid management tools (i.e. Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Excellent analytical skills and the ability to interpret data to drive actionable insights.

Schedule:

• TBD, 30-40 hours per week.
• Madison, WI

This is an opportunity for the right person to grow with an exciting company on a mission to provide the best Client experience by having the best people.

We are currently interviewing for an in-person position in Madison, WI.

Please send inquiries and resumes to careers@rhymebiz.com

Apply Now!

<< Back to all listings